Social Responsibility

“ComTrade Group was always a company that is aware of the big picture. As pioneers of IT industry in this region, we know a lot about shortcomings of our surroundings and we invested a lot of effort, time and money to try changing it for the better. We are always ready to give back some of what we earned, and in the long run, sacrificing a portion of our profits to improve social conditions in the region is a sound business decision.” Ljubomir Ristić, CMO, ComTrade Group

Business today means more then just making money. Being triumphant means bearing responsibility for those who were less fortunate and those whose talents need support to flourish and yield results. ComTrade Group is a company that thinks long-term and realizes the need to improve the society in which it exists, especially so considering the challenges that South Eastern Europe was and still is facing.

Over the course of the past two decades, corporate and social responsibility never lost a prominent place on ComTrade Group’s priority list. As the largest importer and distributor of IT equipment, the company recognized the relevance of new technology for education and donated vast quantities of computers and other equipment to schools, universities, organizations that assist needy children and other socially important agents. Moreover, individuals with extraordinary talents were supported financially and logistically to pursue their destiny, no matter whether they were IT oriented or not. Great example of this approach is traditional ComTrade Open Day internship program that recently reached its sixth edition.

The list of our compassionate activities doesn’t end here. Sport, fashion, science, arts, health, media – all those areas are crucial for a progressive society and at one time or another were focus of ComTrade Group’s CSR efforts.

For a more detailed report this kind of activities of ComTrade Group, you can browse our archive of PR articles and photo galleries.