Retail members
CT Retail
ComTradeGroup Retail
"Retail is as much art as science – one small detail can make a world of difference in the eye of the target audience and change the predicted outcomes. This is why CT Retail pays attention to every step in the process and takes good care to understand what buyers really want. The shelves of ComTrade Shop retail objects contain only original products of top vendors, our sales force is very friendly and IT educated, while customer satisfaction and retention are the ultimate goals we are striving for. In the same spirit, we decided to concentrate our stores in the most prominent locations, such as large shopping malls, and provide our clients with a unique IT shopping experience". Časlav Grujički
Sales and business development director, Retail Business Unit
ComTrade Shop retail network
Growth of demand for advanced technology products is driving today’s markets and creating the need for a reliable place to shop for equipment and software. Providing consumers with easy access to all the latest IT and consumer electronics products is the idea behind ComTrade Shop retail chain, founded in 2003 and successfully operated by CT Retail in Serbia and Bosnia & Herzegovina. Supported by ComTrade’s long experience in IT industry and Authorized Dealer status with almost all major suppliers, our retail network managed to build a name for itself and to become the recognized brand for IT shopping in the covered markets. The best way to build a strong market position is to provide additional value for the consumers, so ComTrade Shop offers many convenient benefits to its individual and corporate clients before, during and after the actual purchase.
ComTrade On-line Shop – this is an e-commerce website dedicated to saving time and energy of the consumers. It is the fastest way to shop, as the website allows browsing the entire offering of ComTrade Shop and online payment by credit card (Visa, MasterCard, Maestro…). Delivery is within guaranteed period and is free for larger purchases.
ComTrade Halo Shop – another convenient and comfortable sales channel, accessible from anywhere via telephone. This type of service includes support from our skilled operators, who are able to assist customers with their choices.
ComTrade Biz Shop – new CT Retail program, intended primarily for small and medium businesses, with numerous advantages for regular clients and substantial orders.
ComTrade Gaming Center – high-tech gaming and entertainment venues, designed as showrooms for top-level products and new games. Visitors can play their favorite Sony PlayStation 3 titles in high resolution on large LCD screens.




